“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As the IAB admits in the standard: “Media targeting has gotten much, ...

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Will dynamic creative have its moment this year? Kelsey Meuse, product marketing manager, dynamic creative at Sizmek, an open ad management company, thinks so. Advertisers and agencies will see the ...