Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV ...

Ad-tech firm Spongecell on Monday announced it raised a $10.5 million funding round, comprised of debt and equity financing from Safeguard Scientifics and Pivotal Capital, that will enable it to bring ...

HELSINKI & LONDON--(BUSINESS WIRE)--Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Adobe on Wednesday announced it has acquired the dynamic creative optimization (DCO) technology from Collective, AdExchanger has reported. “The small technology pick-up, announced at the firm’s ...