If You Use Gmail, You're Going To Want To Turn Off This 1 Automatic Setting ASAP

Plus: a quick guide to the two-step process for opting out.
MediaPost

Opt-In Courtship: Getting Consumers To Sign Up For Email And Text

Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...
New Haven Register

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...