The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

Google is increasingly ranking content based on relevance signals derived from algorithms designed to help them better understand search queries and webpages. We are in a post-keyword ranking era.

Perplexity, Dexa, and Arc Search all offer good new alternatives to the classic Google search box. I’m increasingly using these new AI search services because they provide direct, relevant answers, ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.

The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users. It’s been nearly a year since Google last updated its Search Quality Rater ...

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search ...

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...

Manually sifting through a giant Google Sheets file isn't efficient. A built-in search function can look through all your open documents in seconds. In addition to Google's Find function, there are ...