Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of “dynamic creative optimization” software. “Dynamic creative optimization” ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...