Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Amagi has made its In-Content Ads offering available through the Amagi ADS PLUS marketplace, opening programmatic access to non-traditional CTV ad formats across hundreds of streaming channels.

Have you ever done a super-specific search for an obscure item on Google and been shocked to see an ad that is offering—to a tee—exactly what you are looking for? If so, there’s a good chance that the ...