Promising review: "I saw a TikTok for this product and bought it. It is so good. I am South Asian and have coarse black hair, ...

To celebrate the 30th anniversary of Best of Beauty, 30 of our past and present ‘Allure’ staff members share their top beauty ...

Your votes made all the difference! Meet the glowing winners of Femina Beauty Awards 2026 Co-powered by Blenders Pride Packaged Drinking Water. The wait is finally over. The results of the first-ever ...

NETFLIX Glow Up Star James Mac Inerney revealed why he’s ditching foundation – and how to create a flawless look when ...

If you wear makeup, you’ve probably held onto an eye shadow palette too long, tried to squeeze one more use out of a dried-out mascara tube, or pumped out liquid foundation that’s clearly separated.

Eyes are beautifully diverse, coming in various sizes, colors, and shapes—and each one deserves to be spotlighted at its best. Naturally, with each eye shape comes different makeup tricks and tips to ...

A viral trend called Project Pan, in which influencers and laypeople alike show off their well-used skin care products and makeup, is exploding on TikTok. The challenge is to “hit pan” — to reach the ...

Beauty influencer Judy D sees a makeup artist become obsessed with using powder. Republican senator flexes after winning bout against Donald Trump 5 injured in reported stabbing at high school, ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...