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Most founders spend $15-$30 to acquire a customer on Meta, and then pay Meta again next month to show that same customer their new drop. That is a “leaky bucket” business. As a brand owner, You don’t want to “rent” your audience from Mark Zuckerberg. You want to own them. Here are the 3 best ways we’re growing SMS lists to 20% conversion rates right now: 1️⃣ The “Early Access” Loophole Stop offering “10% off.” It attracts discount hunters who will never buy at full price. Instead, offer Speed. “
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